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Case studies

Alone or together in front of the television set

This study investigated the social viewing situation of children aged 4-11 watching television, which was split into three categories: solitary dewing, peer viewing, and co-viewing with an adult. The period in focus was late afternoon through...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Alexander P. Nielsen
June 15, 1998
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Citation

Nielsen, A. P. (1998a, June 15). Alone or together in front of the television set . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/alone-or-together-in-front-of-the-television-set-